Sustainable branding is stuck in the past.

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Evermore headphones are 100% modular headphones that can be repaired and customised overtime, targeted at 18-24 year olds. They needed a super distinctive brand and website that reflected both their sustainability, and their DIY-friendly ethos. I was challenged to create reimagined sustainable branding that resonated with our generation.

GenZ want playful and planet friendly.

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After interviewing Evermore's target users, I discovered an overall frustration with current sustainable branding. Unlike previous generations, GenZ grew up educated on sustainability and surrounded by endless greenwashing from larger brands. They want fun, smaller brands that celebrate sustainability without making it seem like a sacrifice on the users' part.

How can we refresh sustainable branding for GenZ?

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I started our ideation phase by sketching out some simple wireframes and trying to nail down a distinctive visual style. I wanted the brand to have personality and memorability.

Creating a youthful, memorable visual language.

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I used a combination of hand drawn illustrations, quirky fonts and pastel colours to bring the branding to life in my Figma prototype.

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Asking GenZ if they approved.

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I showed the final prototype to our users and they really resonated with the branding. They particularly enjoyed the originality of the layout and the transparent sustainability section on the website.

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Telling Evermore's story

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The final Evermore website embraces negative space, bold text and organic shapes to highlight the many benefits of these eco-friendly headphones. The project was nationally shortlisted for this year's James Dyson Awards 2023.

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